June 21, 2016 | Posted by Nick Peterson | 4024 Views
A common issue amongst insurance agencies is the general ebb and flow of business; sometimes there is a little too much ‘ebb’ and not enough of the ‘flow’. At MacNeill Group we do everything we can to help our agents work through these obstacles together as a team. We have observed that solutions vary from cross selling to utilizing avenues of customer service including personal emails, custom holiday cards, educating clients, and follow ups.
However, retention through policy renewal is and should remain the focal point of any insurance agency’s strategy. Renewal retention is the core of the Insurance business, and is the way many agencies drive their success. The question is… what is the easiest way to achieve the desired goal with our policy holders?
MacNeill Group’s exclusive in-house Admitted carrier, Capacity Insurance Company, weighs in on business retention:
“Capacity’s priority is to add value to our partnerships with our agents through a combination of personalized service and flexibility in our market. We drive renewals through direct communication with our agents months in advance of policy expiration, not to mention the majority of renewals decline in premium by at least 5% which plays a huge factor when an insured is starting to think about their next move.”
-Paul Kopecky, VP of Underwriting, Capacity Insurance Company
Capacity specializes in small commercial businesses, with high success in non-auditable restaurant policies. A recent achievement has been growth with large property accounts.
In addition to our tools and resources, we want to hear from you. Your feedback inspires us to continue to make leaps and bounds with our agent partners, and we are eager to make adjustments to fit your unique requests.
For more information on our new Direct Renewal Program click on the video below!
800-432-3072