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Category: Marketing and Sales Tips


Tips for Writing BOPs: What Agents Need to Know

September 28, 2017  |  Posted by Nick Peterson   

With the release of MacNeill’s competitive new BOP market, we researched the best advice that our underwriters can offer to our agents to explain how easy it can be to write BOPs. Underwriters Jeimy Bonilla, Vincent Calabrese, and Jessica Reyes shared a few words of wisdom to guide agents...

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Posted in Marketing and Sales Tips, News & Updates

True Stories from Our Agents: How They Are Using Digital Marketing to Attract New Business

January 16, 2017  |  Posted by Nick Peterson   

  It's no secret that our agent partners are eager to grow their businesses. And while the root of most new business is derived from word-of-mouth referrals, challenges arise with the newest and largest generation of buyers (Millennials), who are reported to have the average attention...

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Posted in Marketing and Sales Tips, Success Stories

5 Creative Ways to Thank Your Clients

November 9, 2016  |  Posted by Nick Peterson   

As we gear up for Thanksgiving, companies are about to begin their yearly gifting and thank-you cards. At MacNeill, we typically see a wide range of different thank-you’s each year, and we can usually count a handful of ways that companies show their gratitude. What really stands out to us (and...

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Posted in Marketing and Sales Tips

Agencies Bind More Policies Through Cross Selling

August 17, 2016  |  Posted by Nick Peterson   

In the world of insurance, we are always looking for more. More clients, more policies bound, more business in general. But prioritizing quantity over quality is where some agencies are getting into trouble. Agents continue to look “out there” for new business in unusually brutal market...

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Posted in Marketing and Sales Tips

Tools for Selling Personal Umbrella

August 17, 2016  |  Posted by Nick Peterson   

Umbrella policies have the potential to make a massive impact on the quality of life for an insured. Having an Umbrella can prevent bankruptcy in both the lowest and highest income families, and may even save lives. After all, that is why it's called an umbrella - because when it rains, it...

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Posted in Marketing and Sales Tips

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