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Insurance Matters | August 2021

Customer retention is a powerful sales strategy

Customer retention is a powerful sales strategy

Simple tweaks that keep your customers loyal ― and your business profitable

Did you know that insurance has the highest new customer acquisition cost of any industry? It costs nearly 9 times as much to acquire a new customer as it does to retain one. And since high customer retention leads to sustained profits and new business, keeping the customers you have is a very cost-efficient sales strategy. Here’s how to improve customer retention with just a few tweaks.

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6 tips for an effective website

6 tips for an effective website

Easy fixes that turn your website into a lead generator

Website visitors view an average of 1.3 web pages. That means they land on your home and may or may not navigate around. You don’t have a lot of time to capture their attention, so it’s important that you get your message across fast, direct them to the information you want them to see and get their contact details, so you can begin to engage regularly.

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7 best practices of successful insurance agents

7 best practices of successful insurance agents

Solid advice from seasoned agents who know how to thrive in the industry

100 top insurance agents were asked to share their keys to success as independent professionals. What came up again and again were not things like “sales savvy” or “unshakeable confidence” but qualities and strategies that any agent can develop and integrate. Here are their pointers.

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Tips, Tricks and Tools


Give condominium owners a 5-star insurance product

Give condominium owners a 5-star insurance product

When you protect your condominium clients with our HO-6 Admitted program — available exclusively through MacNeill Group® — you’re bound to get high ratings.

Underwritten by an AM Best A- rated partner, your clients benefit from:

  • Competitive pricing in inland AL, and in Northeast, Central and Central East Coast FL
  • Wide open in SC
  • Plenty of choices in limits and coverage selections
  • Lots of ways to save premium dollars
  • And more

Quote now.


Are you ready for hurricane season?

Are you ready for hurricane season?

Hurricane season is underway. Remember, you can find storm binding restrictions on our website. We update this information as we receive notice that restrictions have been put in place or are being lifted. Now is a good time to make sure your clients have the coverage they need. Now, comparative pricing is available in the MOUS® rater for NFIP and Private flood in Florida and South Carolina.

Quote now.

 


Upcoming Training Events


Upcoming HO-6 online quote training session

HO-6 Online Quoting

September 23, 2021, 3:00 p.m. Eastern

Watch your email for registration information.


Who to Contact


Send your request or question to the appropriate email address below. A team member will review your request and get back to you in a timely manner.

General Quote: quote@macneillgroup.com
Request to Bind: bind@macneillgroup.com
Endorsements: endorsements@macneillgroup.com
Cancellations: cancellations@macneillgroup.com
General Inquiry: inquiry@macneillgroup.com
Flood Lines: flood@macneillgroup.com

 


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Previous Editions


July 2021   |   June 2021   |   May 2021   |   April 2021   |   March 2021   |   February 2021   |   January 2021

December 2020   |   November 2020   |   September 2020   |   Spring 2020


MacNeill Group, Inc. is a Team Focus company specializing in Commercial, Personal, Flood & Transportation lines for agents throughout the Southeast.