Customer retention is a powerful sales strategy
Simple tweaks that keep your customers loyal ― and your business profitable
Did you know that insurance has the highest new customer acquisition cost of any industry? It costs nearly 9 times as much to acquire a new customer as it does to retain one. And since high customer retention leads to sustained profits and new business, keeping the customers you have is a very cost-efficient sales strategy. Here’s how to improve customer retention with just a few tweaks.
6 tips for an effective website
Easy fixes that turn your website into a lead generator
Website visitors view an average of 1.3 web pages. That means they land on your home and may or may not navigate around. You don’t have a lot of time to capture their attention, so it’s important that you get your message across fast, direct them to the information you want them to see and get their contact details, so you can begin to engage regularly.
7 best practices of successful insurance agents
Solid advice from seasoned agents who know how to thrive in the industry
100 top insurance agents were asked to share their keys to success as independent professionals. What came up again and again were not things like “sales savvy” or “unshakeable confidence” but qualities and strategies that any agent can develop and integrate. Here are their pointers.
Tips, Tricks and Tools
Give condominium owners a 5-star insurance product
When you protect your condominium clients with our HO-6 Admitted program — available exclusively through MacNeill Group® — you’re bound to get high ratings.
Underwritten by an AM Best A- rated partner, your clients benefit from:
- Competitive pricing in inland AL, and in Northeast, Central and Central East Coast FL
- Wide open in SC
- Plenty of choices in limits and coverage selections
- Lots of ways to save premium dollars
- And more
Are you ready for hurricane season?
Hurricane season is underway. Remember, you can find storm binding restrictions on our website. We update this information as we receive notice that restrictions have been put in place or are being lifted. Now is a good time to make sure your clients have the coverage they need. Now, comparative pricing is available in the MOUS® rater for NFIP and Private flood in Florida and South Carolina.
Upcoming Training Events
HO-6 Online Quoting
September 23, 2021, 3:00 p.m. Eastern
Watch your email for registration information.
Who to Contact
Send your request or question to the appropriate email address below. A team member will review your request and get back to you in a timely manner.
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MacNeill Group, Inc. is a Team Focus company specializing in Commercial, Personal, Flood & Transportation lines for agents throughout the Southeast.